AI Hub

Deal Flow

The “AI Hub” is a pilot programme organised by the Hong Kong Trade Development Council, Movie Producers and Distributors Association of Hong Kong (MPDA) and Association of Motion Picture Post Production Professionals (AMP4).


By staging an exhibition zone and organising a conference session, the “AI Hub” aims to engage industry, academia and research players to join together and promote the development and application of AI, unleashing creativity and streamlining filmmaking processes.

Unleashing Creative Synergies in the Entertainment Industry through AI Innovation
Deal Flow
Pre-production Zone
AI technology is widely applicable to the film and entertainment industry. Film productions can utilize AI for scene generation and real-time previews to more effectively control production costs and enhance the competitiveness of their work.

Highlighted in this zone are key solutions and products such as an advanced 8K digital cinema camera with built-in AI-driven image stabilisation and ND filters; state-of-the-art "Digital Twins" solution that merges 3D scanning and generation technologies; a versatile robot dog designed for multifunctional filming across various terrains; and a virtual pre-visualisation tool for scene blocking and staging. These solutions can help Hong Kong's film sector step into a new era of innovation.
Deal Flow
Visual and Voiceprint Recognition Zone
The post-production process in filmmaking involves a nexus of complex procedures and sophistication, with audiovisual effects intricately intertwined. Whilst, through leveraging advanced AI technology, filmmakers can craft lifelike visuals using video and image generation techniques and convert text into dynamic scenes, producing personalised visual content.

Deep learning models are reshaping and revolutionising voice dubbing and sound production in films. Utilising AI voice recognition technology, filmmakers can effortlessly dub content in multiple languages, enriching the quality and coherence of the film's audio experience.
Deal Flow
Virtual Production Zone
The Virtual Production stage, consisting of state-of-the-art motion control robotic arm, high-definition LED display screens, and a smart cinematic lighting system, AI generation technology effectively aids the creation of virtual scenes, delivering stunning audiovisual expereinces for both the industry and audiences.

An array of interactive events, including case demonstrations and forums across diverse themes, offer the opportunity to access the latest industry insights and cutting-edge technologies, and stay in tune with current market trends.
Deal Flow
Other Solutions
In addition to the exhibitors and solutions featured in the exhibition zone of AI Hub, we are also joined by iST Company Limited and Hong Kong Baptist University, both of whom will showcase their proprietary AI solutions.

Organisers