K-content Exported Through Hong Kong

Setting up Korean Pavilion at FILMART for many years, the Korea Creative Content Agency (KOCCA) finds the fair well-attended by global entertainment industry players. It is also an important gateway for exporting Korean content across Asian countries, especially Mainland China.

Ms. Soomin Im, Manager of KOCCA, said: “The large participation of Chinese counterparts in the last fair contributed greatly to the entry of Korean content.” Among them were key streaming platforms on the Mainland such as iQiyi, Tencent and Youku.

Benefitted from the rise of streaming services and over-the-top (OTT) platforms, the world’s interest and demand for Korean content creation are surging, one of the examples is Netflix’s smash-hit original series Squid Game, “leading to policy support for realizing more OTT success.”

A total of 27 international pavilions were staged in FILMART. Apart from Korea, the fair also welcomed those from India, Japan, Mainland China, Taiwan, Thailand, Vietnam, German, Italy and the United States.

Asia’s Largest Entertainment Marketplace

Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong International Film and TV market (FILMART) was concluded successfully on 16 March 2023.

The four-day content marketplace showcased a great variety of cross-media, cross-genre content from 700 exhibitors from 30 countries and regions, drawing more than 7,300 industry representatives from 41 countries and regions, including Europe, the United States, Mainland China, Japan and Taiwan.

The next edition will be held from 11-14 March 2024 at the Hong Kong Convention and Exhibition Centre, offering a great variety of Asian content.

Come and join us for showcasing your latest productions to thousands of international audiences through a wide range of onsite events such as screening sessions and media launches. For more details, please contact us at filmart@hktdc.org